The Power of Red
The Power of Red: Graphic Lines Meets Pure Solid
Building a striking summer kit isn’t about collecting random swimwear. It comes down to intent: balancing the high visual energy of a graphic print with the unadorned utility of a classic solid.
For our latest fortnightly feature, we brought together two distinct expressions of red: the vertical candy-stripe geometry of U.S. of Smithers and the uncompromising, solid intensity of Incognito Racing Red.
The Statement: U.S. of Smithers ($80 AUD)
U.S. of Smithers is built for those who want immediate visual presence on the sand. Featuring crisp vertical red and white lines, the design uses clean linear contrast to visually elongate the profile without feeling overly crowded.
Cut in our signature classic brief silhouette, it is a limited graphic release engineered for maximum impact. Because of the limited fabric run, allocation is moving quickly—sizes Large and Extra Large are already completely sold out, with limited numbers remaining in the rest of the size run.
The Anchor: Incognito Racing Red ($50 AUD)
If U.S. of Smithers is the statement that leads, Racing Red is the high-utility foundation that backs it up.
Stripped of external logos, panel cuts, and unnecessary weight, this piece relies purely on vivid colour saturation. Tailored with our athletic 6cm side seam, it gives you complete leg freedom for long pool lap sets, open water sessions, and heavy ocean swims. Built with high-grade chlorine resistance, full front lining, and an internal drawcord, it is designed to hold its shape and bold hue through endless salt and sun.
How to Play the Set
Having both pieces in your drawer gives you two completely different gears for the water:
-
Poolside & Beach Days: Pull on the U.S. of Smithers stripe when you want clean, graphic energy and a standout profile.
-
Daily Ocean Laps: Switch to Racing Red for high-speed ocean swims or mornings spent logging laps in the pool.
CLAIM THE PAIR & SAVE $17 AUD
Secure both designs together in The Pair bundle for $113 AUD (saving $17 AUD compared to buying them individually). Remaining stock is limited across all sizes.
