JOURNAL

Our 2025 Pride swimsuit has arrived. Designed in bold zebra camouflage, Primal Instinct is a statement of queer power, unity and presence. Limited edition. Inspired by the fight for equality, this limited-edition design is a statement of strength. Stand with us. Wear your pride.

Shop the Olympia Collection from Smithers Swimwear—premium swimwear with a purpose. 25% of sales support Lord’s Taverners, empowering young disabled kids and those from underprivileged backgrounds through sport. Quality, style, and impact. Shop now!

Timeless swimwear for the modern gentleman. Inspired by the virtues that define character—Integrity, Modesty, Empathy, Respect, Gratitude, and Loyalty—this range is a tribute to men of style and substance. Bold yet understated, confident yet humble, these pieces are designed to be a staple in your wardrobe, just as these qualities are a foundation in life. Elevate your swimwear with pieces that speak to who you are.

A psychedelic twist on retro swimwear—meet Cosmic Swirl, the newest addition to the Sway collection. With hypnotic rainbow curves and a free-flowing 60s vibe, this bold yet refined swim brief bridges the past and present in effortless style. Dive into the groove and make waves wherever summer takes you.

Capture the 60s vibe with Sorbet Sunset Swim Briefs. With playful pastel swirls and high-quality Australian craftsmanship, these briefs offer a nod to retro fashion with a modern twist. Ideal for a stylish, carefree summer.

Immerse yourself in a retro wave of cool blues and greens with Smithers' Ocean Jewel swim briefs from the Sway collection—a true masterpiece of design that bridges the carefree rebellion of the 60s with the groovy patterns of the 70s. Inspired by gemstones and the endless rhythm of the ocean, this swim brief exudes a sense of timelessness, reimagined for the modern man.

Upgrade your swimwear collection with Velvet Cocoa Swim Briefs. Inspired by 70s luxe with rich earthy hues, these Australian-made briefs offer a blend of retro charm and contemporary comfort. Ideal for a sophisticated summer style.

This summer, don’t settle for ordinary. Let the Sway Collection take your swimwear to the next level. Bold patterns, retro vibes, and premium craftsmanship make this collection a must-have for any stylish man. Whether you're relaxing by the pool or hitting the beach with friends, do it in Smithers swimwear—because when you look good, you feel good.

I’m Jake Smith, owner of Smithers, and I’m excited to share my personal journey and our brand’s support for Canberra’s SpringOut Festival and the Diversity in Rugby event hosted by the ACT Vets. From my early days in ‘bush footy’ to competing on the global stage, my experiences have shaped my commitment to inclusivity in sports. In the latest blog, I delve into how this sponsorship aligns with Smithers’ core values and explore the emotional journey of competing in the Bingham Cup—the 'Gay Rugby World Cup'. Join me in celebrating diversity and connection both on and off the field as Smithers proudly backs this inspiring event.

Discover the ultimate in luxury and performance with Smithers classic swim briefs this summer. Made from premium, eco-friendly materials sourced locally in Australia, Smithers swimwear offers unmatched quality, comfort, and durability. Perfect for the discerning gentleman, our sophisticated and sporty designs flatter every body type. Embrace the heritage of Australian craftsmanship and stand out with exclusive collections like "Olympia" and "Rhapsody." Choose Smithers for superior swim briefs that combine style, sustainability, and excellence. Upgrade your swimwear wardrobe and make a splash this summer with Smithers men's swimwear.

Join us as we unveil the latest addition to the Smithers Men's Swimwear Olympia Collection – Paris! Inspired by the spirit of the Olympic and Paralympic Games, Paris brings a touch of athletic excellence and international camaraderie to your swimwear wardrobe. Dive into greatness with us as we explore the inspiration behind Paris and its unique charm.

Prepare to stand out and embrace Pride in style with Smithers Swimwear's latest creation: Rhapsody. This limited edition swimsuit goes beyond just swimwear—it's a testament to freedom, inclusivity, and self-expression. Inspired by the vibrant colours of Pride and the pulsating energy of dance music, Rhapsody is a visual masterpiece. Crafted with precision right here in Sydney using locally sourced materials, Rhapsody ensures you'll exude confidence and style.