JOURNAL

The 2023 Pride swimwear collection is designed specifically for men who want to feel sophisticated and proud at the beach, pool or dance party. The classic swim briefs are made of high-quality materials and feature unique designs that will make you stand out from the crowd. So if you're looking for something special to wear at Sydney World Pride, be sure to check out Smithers Swimwear's latest collection.

A clean suite of masculine designs traditionally reserved for the office have been transformed into five iconic Smithers prints, each available in two colourways

The Protagonist Series is an exploration of iconic prints and curated designs, chosen to lead you on a journey where you are the main character. Discover swimwear that celebrates life in the fast lane of the white-collar world and draws insight from a country upbringing.

Let the collection serve as inspiration as you tread your own path and craft your own narrative.

The appropriate pair of swim briefs are crucial when it comes to men's swimwear. The perfect men's swimwear may make all the difference, whether you're swimming laps in a pool or spending the day at the beach. The good news is that Smithers Swimwear has a huge selection of men's swim briefs that are ideal for any aquatic activity.

The Smithers swimsuit for Pride 2022 is here. We've coined this year's limited edition piece, Splendour! Splendour is a mood-boosting and aesthetically pleasing design aimed at highlighting sexual diversity and renewing the romance of fun-in-the-sun.

Enjoy the beach without bringing it home with you. Sunbaking and soft sand beaches are synonymous with Australia and being from Bondi, we know all too well the experience of sand ending up everywhere from your togs to your bedsheets! This is where our revolutionary SansSand™ towels come in handy! Your Australian made Smithers towels are sand-free, quick-drying, water-absorbent, and recycled!

Swim briefs are generally performance-lead or recreational and this is usually dependent on the materials and construction of the garment. Our Incognito swim briefs hit the sweet spot between competitive and casual making them perfect for the lap swimmer and/or the ocean goer. 

Olympia is the latest range of swimwear for Smithers with the six-piece  collection launching in time for the commencement of the Olympic Games in Tokyo. Olympia will take centre stage alongside the Olympic and Paralympic Games and will show elements of reflection but also re-emergence as the world recovers and begins to flourish again beyond the pandemic. The palette is driven by the Olympic flag colours of blue, yellow, black, green, red and white while the designs stay true to the signature stripes of Smithers.

Recently, Smithers Swimwear was asked a series of questions around our intentions and reasons for promoting a swimsuit during Pride month. In hindsight, it was a sting operation by the publication looking to scorch brands deemed to be "rainbow washing" during Pride month. 

Celebrate Pride 2021 with the Smithers swimwear limited edition Unity print. A strikingly vibrant design featuring the colours of the Progress Pride flag which emphasises the BIPOC and transgender communities. Smithers has included elements from the various groups that form the broader LGBTQ+ community into the design of Unity. Waves of colour are splashed across the front and back panels of our classic briefs. The curved shaping of the Progress rainbow demonstrates movement and direction. Each garment has a front double-lining  with sizes ranging from XS - XXL. Unity is available exclusively through our online store.

Smithers has teamed up with fellow Bondi brand, Shmoist for a series of GIVEAWAYS running across social media, giving you the chance to WIN 1 of 5 double prize-packs valued at over $200.

When you do summer with Smithers, you're doing it in style! Consider some of our favourite essentials to team up with your classic briefs whether its sunglasses, a fresh linen shirt, a fuss free beach towel or a new scent.

Update: SOLD OUT!
Embodying the spectrum of colours and their deeper meaning, the iconic LGBTQ+ rainbow flag is the source of inspiration for the “Rebound” print by Smithers.