JOURNAL

The Fierce Fuchsia Incognito is a saturated, unapologetic swim brief for men who know exactly what they're doing. Here's why fuchsia belongs in your rotation.

Discover why Jet Black Incognito swim briefs are the ultimate classic. Combining timeless style, colour psychology, and versatile sophistication for every occasion from poolside to resort.

Fluid is the 2026 Pride men’s swimwear design by Smithers. Fluid was made to celebrate people who are comfortable enough within themselves to live freely, and secure enough to allow others the same freedom. In other words, it was created to leave space for freedom of expression, individuality, and identity on your own terms.

Macleay captures the pulse of Potts Point — Sydney’s crown jewel of the Emerald City. Art Deco inspiration, emerald green highlights, and clean, confident lines make this Smithers swim brief a wearable reflection of city rhythm, elegance, and understated storytelling.

Cobar sits in the heart of the outback, where red dust, open horizons, and resilient, salt-of-the-earth people shape a town like no other. Marshall, part of the Origins collection, draws on this rugged landscape and community, translating grit, strength, and quiet confidence into earthy-toned, structured swim briefs. Slip on Marshall and carry a piece of the outback with you

Grafton, in the heart of the Clarence Valley, left an imprint on me that shaped my story. The Prince swim brief captures the town’s jacaranda haze, winding rivers, and childhood summers, carrying a piece of home wherever you go. Discover how Prince brings the spirit of Grafton to life in the Origins collection.

Named after Hunter Street, the spine of Newcastle, this design captures the city’s duality; raw and refined, coastal yet industrial. There’s a toughness to Newcastle that’s been softened by the sea. Every pair of Smithers tells a story, and Hunter tells one of balance: steel and surf, effort and ease, work and weekend. It’s an ode to a place whose strength, resilience, and character have shaped not just the landscape, but also how I approach design, understand masculinity, and value creating things that endure.

Introducing Jacaranda, the ninth solid colour in our Incognito collection. A rich purple inspired by Grafton’s iconic Jacaranda trees and Sydney’s springtime bloom. This release connects the beauty of Australian landscapes with bold design. 

A sun-soaked salute to our mates in the States. The U.S of Smithers is a limited-edition swim brief designed for July 4th and beyond. Featuring classic vertical stripes in navy and white, this refined release pairs patriotic spirit with timeless Smithers style.

Our 2025 Pride swimsuit has arrived. Designed in bold zebra camouflage, Primal Instinct is a statement of queer acceptance, power, unity and presence. Limited edition. Inspired by the fight for equality, this limited-edition design is a statement of strength. Stand with us. Wear your pride.

Shop the Olympia Collection from Smithers Swimwear—premium swimwear with a purpose. 25% of sales support Lord’s Taverners, empowering young disabled kids and those from underprivileged backgrounds through sport. Quality, style, and impact. Shop now!

Timeless swimwear for the modern gentleman. Inspired by the virtues that define character—Integrity, Modesty, Empathy, Respect, Gratitude, and Loyalty—this range is a tribute to men of style and substance. Bold yet understated, confident yet humble, these pieces are designed to be a staple in your wardrobe, just as these qualities are a foundation in life. Elevate your swimwear with pieces that speak to who you are.