Primal Instinct

A battle for love, a movement for peace.

Inspired by the concept of camouflage but stripped of combat, Primal Instinct draws from nature, not war. It honours the raw, animalistic force within us all: the instinct to belong, to be seen, and to thrive. In a world where queerness is still challenged, this swim brief is your rainbow armour.

We've come a long way as a community, and it's important to celebrate our successes! Acceptance and inclusion have never been more profound. Camouflage is a symbol of that acceptance, but beneath that is a vivid rainbow. Another symbol that shines bright and will never fade. As a community, that's what we're known for; resilience, adaptability, and brightness. Celebrating Pride Month for Smithers means celebrating acceptance. 

Key features:

• 5cm sides
• Full front lining
• Internal drawstring
• Subtle branding
• Chlorine resistant and quick-drying
• Maximum UV protection
• Eco-friendly fabric

Wear it with pride. Wear it with purpose.