Double-up and save with Fluid and Fuchsia.
Not everyone will get it. That's fine.
In 2026, conversations around identity are loud, polarised, and exhausting. Fluid is for those who've already done the work. The ones who live freely, and let others do the same.
JOURNAL
Fierce Fuchsia: The Brief That Doesn't Ask Permission
The Timeless Appeal of Jet Black Incognito
Discover why Jet Black Incognito swim briefs are the ultimate classic. Combining timeless style, colour psychology, and versatile sophistication for every occasion from poolside to resort.
FLUID: FEEL INTO IT
Fluid is the 2026 Pride men’s swimwear design by Smithers. Fluid was made to celebrate people who are comfortable enough within themselves to live freely, and secure enough to allow others the same freedom. In other words, it was created to leave space for freedom of expression, individuality, and identity on your own terms.
Questions et réponses avec le mouvement Speedo
Heure des questions avec Cody du mouvement Speedo. Nous discutons de l'éclosion de Smithers, des défis, de l'avenir, de la logique derrière chaque collection, de la positivité corporelle et découvrons la source d'inspiration de la marque Smithers.
