Introducing Jacaranda: The Ninth Member of Incognito
This spring, Smithers is blooming.
We’re proud to introduce Jacaranda; a new, purple-hued addition to our Incognito collection of solid-colour swim briefs. Jacaranda becomes the ninth colourway in our signature lineup, joining the ranks of Sea Green, Deep Ocean Blue, Jet Black, Racing Red, Canary Yellow, Moody Maroon, Fierce Fuchsia, and Nautical Navy. Jacaranda is a tribute, a love letter, and a visual memory. Read on to understand why this one has a special meaning.
The Colour with Roots
Purple is rare in men’s swimwear which is exactly why it belongs in your top drawer. It’s bold, fresh, and quietly powerful. And Jacaranda isn’t just any old purple!
It’s named after our founder’s hometown of Grafton, nestled in the Clarence Valley of far north New South Wales. Every spring, over 2,000 jacaranda trees bloom across the town, cloaking streets, parks, and riverbanks in a breathtaking lilac haze. These purple flowers are so iconic, they're celebrated annually during the Grafton Jacaranda Festival, Australia’s oldest floral festival, dating back to 1935.
The festival is a riot of colour and community. A fortnight festivals of parades, ferris wheels, markets, live music, and a playful nod to the town’s purple obsession. From food dye in the cupcakes and purple bread at the bakery to inventive cocktails and of course, the Queen Crowning. It’s a time when locals and visitors alike are wrapped in wonder, walking under canopies of violet as petals carpet the roads. It’s hometown magic, and now, we're sharing some of this magic with you guys far and wide!
From Grafton to Sydney to You
If you’ve ever wandered through Sydney’s streets in late October, you’ve likely stopped in awe under a Jacaranda tree. From Kirribilli to Paddington, they bloom with the same energy; romantic, nostalgic, and fleeting. The purple season draws tourists from all over, and locals treat it like a yearly gift.
At Smithers, Sydney is our base, but Grafton is where our roots lie, and it’s why this colourway carries such deep personal meaning. We wanted to bottle that joy and spread it to beaches, pools, and oceanside escapes around the world.
Available from September 1
Jacaranda will be available from September 1, the first day of Australian spring and naturally, a symbolic start to a season of renewal. The swim briefs will come in sizes XS to XXL, designed to fit comfortably and confidently, no matter where your adventures take you.
This is your invitation to wear a piece of Australia’s purple season and carry its energy into every swim, sun-drenched afternoon, and impromptu skinny dip.
Early Access for Our VIPs
As always, members will receive early access to Jacaranda ahead of the public release. If you’re not a member yet, you can join here for exclusive access and member pricing. Trust us — you’ll want first dibs on this one.
Purple is powerful. Purple is peaceful. Purple is Jacaranda.
And it’s coming this spring.
